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ISG Provider Lens™ AI-driven ADM Services 2025 Report

Discover in this comparative analysis the leading market providers that are transforming the software life cycle with Artificial Intelligence.

What is the ISG Provider Lens™ study?

 

The ISG Provider Lens™ AI-Driven ADM Services 2025 is one of the most prestigious global reports in digital technology and services, analyzing and comparing vendors.

The study evaluates:

  • Innovation capabilities and use of AI / GenAI across the software development life cycle

  • Scalability and maturity in delivering managed application services (AMS)

  • Frameworks, automation, and quality in continuous testing processes and agile integration

  • Customer experience and real impact achieved through delivered projects

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Why this matters

Companies seeking to accelerate their digital transformation need partners capable of combining cutting-edge technology with practical knowledge. Being recognized as a Leader in the AI-Driven ADM Services quadrant is proof that Objective delivers exactly that:

  • Speed and quality in software development

  • Reduction of costs and risks through intelligent automation

  • Global scalability without giving up proximity to the client 
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Objective is Leader in the Application Development Projects quadrant of the ISG Provider Lens AI-Driven ADM Services 2025 study

Application Development Projects

That means we are among the market’s top players, with:

  • A highly attractive portfolio, prepared for current and future challenges

  • Competitive strengths that differentiate us and sustain our leadership position

  • Recognition from clients and industry specialists

About Objective

Objective is a Brazilian multinational, part of Objective group, founded by developer friends who shared a business vision. With decades of experience, today we count on over 500 restless and creative specialists.

From people to people, we transform businesses and relationships to respond fluidly and responsively to the challenges of the digital era, and develop high-quality innovations by connecting the best of IT with strategic goals through consulting and development based on new technologies and data.

What Objective's clients say

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"The strategic partnership with Objective Squads strengthened and expanded the maturity of Ebanx’s culture. Moreover, it enabled focus on the Core Business, with the confidence that other projects are in good hands. This is possible thanks to the manageable model of the Squads that have participative leaders who add value to the process — this Objective differential ensures delivery quality."
Kalecser Kurtz, VP of Software Engineering
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"The quality of delivery, the analytical vision, and fact- and data-based actions surprised me a lot. They went beyond expectations. The cultural fit was instant, even though everything was fully digital."
Rafael Bortolotti, Head of Management & Agility
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"The partnership with Objective was essential for us to seize a market opportunity at a time when we needed acceleration, and that was achieved quickly and sustainably, without giving up quality or processes that ensure visibility and adaptability to changes."

Giovani Pinotti, Partner & Product Manager

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About ISG

ISG (Information Services Group) is a global leader in technology research and consulting. A trusted business partner to more than 900 clients, including over 75 of the world’s top 100 companies, ISG is committed to helping corporations, public sector organizations, and service & technology providers achieve operational excellence and faster growth.